Grill & Chill
Launching a barbecue boat rental business on Lac du Bourget, from the website to the Instagram account and the events.
+3,000Instagram followers in three months
Overview
Grill & Chill rents electric boats with a built-in barbecue on Lac du Bourget. I joined as communication intern for the launch and handled the website, social media and events.
The brand
A new leisure concept: friends or colleagues take a boat out on the lake and grill on board. The brand had to be fun, summery and easy to book.
Objectives
- Launch a website that explains the concept and drives bookings
- Build an audience on Instagram from zero
- Bring people to the harbour with regular events
Starting point
A brand-new business with no audience, a short summer season and a concept people had never tried before.
My role
- Website creation
- Instagram content and account management
- Event coordination
- Ambassador management
- Posters and visuals
Approach
Show the experience rather than describe it: real people on the boats, sunsets on the lake, food on the grill. Events gave people a first reason to come, and the content turned each event into more reach.
What I did
- Created the grillandchill.fr website
- Produced photos and videos for Instagram
- Coordinated the launch event
- Ran the weekly Apéro BBQ Boat evenings on Thursdays and Fridays
- Organised a football match screening on the boats
- Designed event posters and social visuals
Tools
Results
The Instagram account gained 3,000 followers in three months, and the events became a regular way to bring new customers to the harbour.
Visuals
