My1996
Photo and video content, model management and captions for a fashion and accessories brand.
+2,500Instagram followers in three months
Overview
I created Instagram content for My1996, a clothing and accessories brand that sells online and from its showroom.
The brand
My1996 is a fashion brand with a large Instagram community. New collections drop regularly, so the feed has to keep up with fresh looks every week.
Objectives
- Showcase each new collection with fresh, wearable looks
- Keep the feed consistent and on-brand
- Grow the community
Starting point
Fashion content goes out of date fast. Every drop needed its own shoot, with models, outfits and locations organised quickly.
My role
- Fashion photography
- Video shooting and editing
- Model management
- Captions and copywriting
Approach
Real outfits worn in real places: lifestyle shoots outdoors and in the city, short videos for reels, and captions that make each piece easy to picture.
What I did
- Planned and ran outfit shoots
- Coordinated the models
- Shot and edited photos and reels
- Wrote the captions
Tools
Results
The account gained 2,500 followers in three months.
Visuals
