Party Land Online

For Party Land Online, I looked after the store and the marketing around it: Shopify management, SEO, Google Ads and Meta Ads, email campaigns, social content and product photography.

Party Land Online sells balloons and party supplies online in Australia. Customers often shop for a specific occasion and a specific date, so they need to find the right products quickly and order with confidence.

• Keep the store well organised, up to date and easy to shop
• Grow visibility through organic search and paid advertising
• Bring customers back with email and social content
• Improve conversion on key pages

A party supplies catalogue is large, seasonal and highly visual. Demand peaks around occasions, many products look alike in a listing, and each channel needed regular attention without a large team.

• Shopify management and optimisation
• SEO strategy and product descriptions
• Google Ads and Meta Ads
• Email marketing and newsletters
• Conversion optimisation
• Website content management
• Social media content strategy
• Product photography and visual content
• Marketing performance monitoring

I worked on the business as one system: clear product pages and visuals so the store converts, search and ads to bring the right people in at the right moment, and email and social content to bring them back for the next occasion. Monitoring performance across channels showed where to focus next.

• Managed and optimised the Shopify store and its content
• Wrote SEO-focused product descriptions
• Ran Google Ads and Meta Ads campaigns
• Designed and sent email newsletters
• Planned social media content
• Shot product photography and created visual content
• Tracked marketing performance and adjusted priorities

This project shows my ability to manage and optimise a retail e-commerce business across several digital channels at once, from the product photo to the campaign report.