ByVanessa
A Shopify store built from a blank page to launch for a French lifestyle brand.
Overview
ByVanessa needed an online store. I took the project from the first idea to a working website: Shopify setup and configuration, design and customisation, then product and content integration.
The brand
ByVanessa is a French lifestyle brand selling online. As a young brand, its website was going to be the main place where customers discover its world and its products.
Objectives
- Launch a complete, working online store
- Give the brand a website that reflects its identity
- Leave the brand with a store that is simple to run day to day
Starting point
Starting from scratch means every decision is still open: platform settings, structure, design, content. The challenge was to make those decisions in the right order and keep the project moving through to launch.
My role
- Website creation from scratch
- Shopify setup and configuration
- Website design and customisation
- Product and content integration
- General website optimisation
Approach
I built the foundations first: store settings, structure and the customer journey. The design and customisation came next, shaped around the brand, followed by product and content integration and a final round of optimisation before launch.
What I did
- Set up and configured the Shopify store
- Designed and customised the theme
- Built the site structure and navigation
- Integrated products, visuals and content
- Optimised the site before launch
Tools
Results
A complete store, live and ready to sell, showing that I can take a website project from initial concept through to implementation.
Visuals