Social media content
Photography, video and copywriting that grew Instagram accounts for hotels, restaurants, fashion and sports brands.
+3,000followers in three months for Grill & Chill
+2,500followers in three months for My1996
+1,627followers in one year for MX3 Nutrition
Overview
I create Instagram content for brands from very different worlds: a hotel village in Crete, a boat rental business, a fashion shop, a bar-brasserie, a sports nutrition brand and a luxury fashion retailer.
The brand
Sunshine Hotel Village, Grill & Chill, My1996, L’Aquarium bar-brasserie, MX3 Nutrition and Parlour X. Each one had its own audience and tone, and each needed content that looked like the brand rather than like a template.
Objectives
- Give each account a consistent, recognisable visual identity
- Publish regularly with content made for the platform
- Grow an engaged audience
Starting point
Most of these businesses had little or no time for social media and no in-house content. Everything had to be produced on the ground: shooting, editing, writing and coordinating the people in front of the camera.
My role
- Photography
- Video shooting and editing
- Captions and copywriting
- Model and ambassador management
- Content planning
Approach
For each brand I started from what makes the place or product worth seeing: the pool in Crete, the boats on the lake, the outfits, the dishes, the athletes. Then I built a feed around it, mixing photos, short videos and people.
What I did
- Sunshine Hotel Village, Crete: +99 followers in one month
- Grill & Chill: +3,000 followers in three months
- My1996: +2,500 followers in three months
- L'Aquarium bar-brasserie: +298 followers in four months
- MX3 Nutrition: +1,627 followers in one year
- Parlour X: photo and video content for a luxury fashion account
Tools
Results
Steady audience growth on every account I worked on, with the strongest results where video and ambassadors were part of the mix.
Visuals
