MX3 Nutrition

A full redesign of the brand’s Shopify store, from site structure and merchandising to product pages and SEO, delivered alongside the marketing and development teams. I also produced the brand’s Instagram content and Meta ad campaigns.

MX3 / Nutridry is a French sports nutrition brand selling its products online. Its customers know what they need and want to find it quickly: the right product, the right format and clear information about what’s inside.

• Make the catalogue easier to browse and compare
• Give product pages the information that helps people decide
• Improve organic visibility on key product searches
• Turn more visits into orders

The previous site had grown product by product. The structure no longer matched how customers searched, product information was uneven from one page to the next, and SEO foundations needed work before the new site could rank well.

• Redesign of the Shopify website, from structure to launch
• E-commerce optimisation and product merchandising
• SEO and product page optimisation
• Website structure and user experience
• Day-to-day collaboration with the marketing and development teams
• Meta Ads campaigns and ad creatives
• Instagram content: photography, video editing, copywriting and ambassador management

I started from the customer’s path rather than the old sitemap: how someone arrives, what they compare and what makes them buy. The navigation and collections were rebuilt around those needs, then each product page was given a consistent structure covering benefits, usage and composition, written to answer real search queries.

• Rebuilt the site structure and navigation
• Reorganised collections and product merchandising
• Rewrote and restructured product pages
• Optimised metadata, headings and internal linking for SEO
• Coordinated with the development team through to launch
• Created Meta ad campaigns (free delivery offers, first-order discount)
• Produced Instagram photo and video content with brand ambassadors

Annual revenue grew by 89% after the redesign launched, and the brand’s Instagram account gained 1,627 followers in one year. The new structure also gave the team a clearer base to add products and run campaigns.