Parlour X

At Parlour X, I worked at the meeting point of the studio and the online store: producing fashion product imagery, managing product content and keeping the visual standard consistent across the site.

Parlour X is a Sydney-based luxury fashion retailer. In this environment, the online store has to feel as considered as the boutique, and product imagery is a big part of how the brand is perceived.

• Get new products online quickly and to a premium standard
• Keep product content and imagery consistent across the catalogue
• Run smooth, well-organised studio production days

Luxury retail moves fast and tolerates few mistakes. New arrivals need to reach the site promptly, while every photo, description and detail has to meet the standard customers expect from the brand.

• E-commerce operations
• Product content management
• Fashion product photography production
• Studio organisation and coordination
• Visual content quality control
• Collaboration with the creative and e-commerce teams
• Landing page creation
• Instagram content creation

I treated the studio and the store as one workflow. Planning shoots around what needed to go online, keeping the studio organised and checking images before upload meant fewer reshoots and a more consistent catalogue.

• Organised and coordinated studio production
• Produced fashion product photography
• Created and updated product content online
• Checked the quality and consistency of visuals before publication
• Worked day to day with the creative and e-commerce teams
• Built designer landing pages for the online store
• Produced photo and video content for Instagram

This role gave me hands-on experience of premium fashion retail: the standard it demands, the pace of the studio and how closely creative production and e-commerce work together.